At Surface West, accessible at www.surfacewest.ca, we are committed to respecting your privacy and protecting the personal information you entrust to us. This policy outlines how we collect, use, store, and safeguard your personal information when you interact with us through our website, email communications, social media platforms, or in person. Whether you are browsing our website, placing an order, or participating in consultations for custom cabinetry and countertop solutions, this Privacy Policy ensures full transparency in our data practices. Your trust is central to everything we do, and we take our obligations under privacy laws seriously, including Canada’s PIPEDA, the California Consumer Privacy Act (CCPA), and the European Union’s General Data Protection Regulation (GDPR). By continuing to engage with Surface West through our services or website, you agree to the data practices outlined in this Privacy Policy.
Scope of Privacy Policy
This Privacy Policy applies to all personal information collected from you directly or indirectly during your interactions with Surface West, including, but not limited to:
- Website Visits: Data collected when you browse www.surfacewest.ca or use any contact or inquiry forms available on our website.
- Phone and Email Communications: Personal information collected when you contact us at info@surfacewest.ca or call 403-229-9222.
- Showroom Visits or Consultations: Information gathered during in-person consultations at 1145 44th Ave SE, Calgary, AB, T2G 4X4, including project measurements, material preferences, and room dimensions for design purposes.
- Social Media Interactions: Information you provide through social media platforms when engaging with us via comments, messages, or shared content.
- Cookies and Tracking Technologies: Data automatically collected through cookies when you visit our website, helping us understand user behavior and preferences to enhance your browsing experience.
What Personal Information We Collect
Surface West collects personal data to better understand your needs and provide the highest quality service possible. The type and amount of personal data collected depend on the nature of your interaction with us.
Information You Provide Voluntarily:
- Contact Information: Your name, email address, phone number, and home or business address to facilitate communication and deliveries.
- Consultation and Project Information: Room dimensions, design preferences, sketches, photos, and measurements to tailor custom cabinetry and countertop solutions.
- Transaction Data: Billing addresses, payment details, and product selection to manage your orders and generate accurate invoices.
- Feedback and Reviews: Testimonials or customer satisfaction surveys that provide us with valuable insights into our performance.
Automatically Collected Data:
- Device and Browser Information: Your IP address, browser type, operating system, and time zone settings.
- Usage Data: How you navigate our site, including pages visited, products viewed, and time spent on individual pages.
- Cookies and Analytics: Small data files that track your browsing behavior, helping us personalize your experience and offer relevant promotions.
How We Use Your Information
The personal information collected from you is essential for delivering quality services, managing orders, and maintaining a smooth customer relationship. Specifically, we use your information to:
- Process Orders and Manage Projects: Your contact details and transaction data enable us to create detailed quotes, issue invoices, arrange product deliveries, and schedule on-site services or installations.
- Personalize Customer Consultations: We use the design preferences, measurements, and project photos you provide to offer tailored cabinetry and countertop solutions that meet your specifications.
- Provide Customer Support: Your communication history helps us address inquiries promptly, troubleshoot issues, and manage post-sale services such as product warranties or replacements.
- Send Marketing and Promotional Messages: With your explicit consent, we may send newsletters, exclusive offers, and product updates via email. You can unsubscribe from these communications at any time by clicking the ‘unsubscribe’ link at the bottom of our emails.
- Analyze Website Performance and User Preferences: Data collected from cookies and analytics tools allows us to improve the usability and functionality of www.surfacewest.ca, ensuring a better experience for our visitors.
- Ensure Legal Compliance: We retain transaction records for tax and accounting purposes to meet legal and regulatory requirements.
Sharing of Personal Data
Surface West does not sell or rent your personal information to third parties. However, in order to deliver the best service possible, we may share your data with:
- Payment Gateways and Financial Institutions: To securely process your payments and issue refunds where necessary.
- Shipping and Delivery Partners: To ensure that your cabinetry and countertop products are delivered to your desired location promptly.
- Subcontractors and Service Providers: Occasionally, we may collaborate with trusted subcontractors or designers to complete complex projects. These partners are required to adhere to strict confidentiality agreements.
- Regulatory and Law Enforcement Agencies: If required by law or legal process, we may disclose information to government authorities to comply with our legal obligations.
Data Retention and Deletion
Surface West retains personal data only for as long as necessary to fulfill the purposes outlined in this policy. Specifically:
- Transaction and Accounting Data: Retained for up to seven years to comply with tax laws and financial audits.
- Consultation Data and Project Records: Stored indefinitely to assist with future orders, repeat business, or follow-up services unless you request deletion.
- Marketing Data: Retained until you withdraw your consent or unsubscribe from our email communications.
When your data is no longer needed, we securely delete or anonymize it, ensuring that it can no longer be associated with you.
Data Security and Protection
We take the security of your personal data seriously. Surface West employs a combination of technical and organizational measures to safeguard your information from unauthorized access, disclosure, or misuse:
- Encryption: All data transmitted via our website is protected using SSL encryption, ensuring that your information is safe during transfer.
- Access Controls: Only authorized employees and service providers have access to personal data, ensuring that it is handled responsibly.
- Security Audits and Monitoring: We conduct regular assessments of our security practices to identify potential vulnerabilities and address them promptly.
- Incident Response: In the unlikely event of a data breach, we will notify affected individuals and relevant authorities as required by law.
Your Rights and Choices
Depending on your location, you may have specific rights under privacy laws such as GDPR and CCPA, including:
- Access and Correction: You can request a copy of the personal data we hold about you and correct any inaccuracies.
- Deletion of Data: You have the right to request the deletion of your personal data, subject to legal obligations.
- Objection to Marketing: You may opt out of receiving promotional messages by clicking the “unsubscribe” link in our emails.
- Portability: You can request that we transfer your data to another service provider in a structured format.
To exercise any of these rights, please contact us at info@surfacewest.ca or call 403-229-9222.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements. Any updates will be posted on www.surfacewest.ca with a revised “Effective Date.” We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Information
If you have any questions or concerns regarding this Privacy Policy or how we handle your personal data, please contact us at:
Surface West
1145 44th Ave SE, Calgary, AB, T2G 4X4
Email: info@surfacewest.ca
Phone: 403-229-9222
Website: www.surfacewest.ca